GORYANIN BROTHERS Contact

Approach

How we build brands

We understand the challenge, define the strategy, create the brand, and help it grow after launch.

We tailor the scope, stages, and team to your project.

The urban context we explored for the GIC CANADA project
Context researchGIC CANADA

Where we start

Understanding the challenge

We discuss your goals, the brand's current position, and available resources. Together, we agree on a plan.

  1. 01

    Current situation

    What is already in place and what needs to change.

  2. 02

    Goal

    The changes you expect the brand to deliver.

  3. 03

    Priorities

    What comes first and what can run in parallel.

  4. 04

    Resources

    The time, budget, and team available.

Decision sequence→Scope of work→Roles→Implementation plan

Five stages

From understanding the challenge to growing the brand

01

We research

We study the business, audience, and competitors. We discuss the project's goals and constraints.

Outcome Research findings and priority tasks.

GIC CANADA project context
Researching the urban context for GIC CANADA
Project context · GIC CANADA
02

We define

We define the brand's positioning, platform, and architecture. We agree on the next steps.

Outcome A strategy and criteria for choosing solutions.

GIC CANADA brand platform
GIC CANADA office reception with the completed brand system
Strategy and system · GIC CANADA
03

We create

We create the brand's name, language, and visual system. We develop guidelines for using them.

Outcome A brand system and guidelines for the team.

PODIMIS brand system
PODIMIS branded shipping packaging
Verbal and visual system · PODIMIS
04

We implement

We bring the brand system to websites, packaging, communications, and spaces. We coordinate implementation.

Outcome Launch-ready materials and touchpoints.

GIC CANADA implementation
Completed environmental graphics for GIC CANADA
Implementation in space · GIC CANADA
05

We develop

After launch, we update the website and materials, plan communications, track results, and coordinate specialists.

Outcome A development plan and new materials within one brand system.

Developing the ORBIT360 concert program
Poster for the ongoing ORBIT360 concert program
Developing an established offering · ORBIT360

Ways to work together

How we can join your team

From a single task to ongoing support after launch. We agree on scope and roles before we begin.

01

Assessment and strategic foundation

To identify what needs to change and in what order.

  • audit and analysis
  • positioning
  • brand architecture
  • roadmap
02

A new brand or a transformation

To create a brand or refresh an existing one.

  • strategy and platform
  • name and language
  • identity
  • application guidelines
03

Implementation where it matters

To launch a website, packaging, or a space.

  • digital and websites
  • packaging and materials
  • communications
  • spaces
04

Your external brand development team

For ongoing work after launch.

  • strategic oversight
  • marketing support
  • analysis
  • specialist coordination

Responsibility

We lead projects from the first conversation through implementation

We lead strategy and design ourselves. We bring in specialists to suit the task and agree on roles and responsibilities before work begins.

We discuss decisions with you directly and coordinate everyone involved at each stage.

Meet the team

The first conversation

Let's discuss your project

Tell us about your business and your challenge. Together, we'll define the scope and the first step.

Discuss your challenge
Telegram@goryanin_a↗ Emaildesign@goryaninbrothers.ru↗
Phone+7 921 791-93-18
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street
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