Time
The most valuable resource. We free it up for family, relaxation, and personal plans.
Brand platform · identity · digital
DUST
NINJA
Cleaning that gives you time back.
The brief / Vancouver, Washington
How to earn trust in a new cleaning company
PositioningBrand platformMeaningIdentityBrand guidelinesUX/UI and website
We began DustNinja by studying the cleaning market and the reasons people delay booking: doubts about quality, concerns for their home, unclear pricing, and the feeling that doing it themselves is easier.
Behind an everyday task, we saw a more important need. People are buying back time, peace of mind, and the freedom to do what truly matters—not simply a cleaning service.
We turned that insight into positioning, a brand platform, and a visual system, then translated them into communications, a digital experience, and practical brand applications.
Brand platform
We clean to free up your time
We put life after cleaning at the heart of the brand, rather than cleanliness as an end in itself. DustNinja thoughtfully gives people time back and makes home feel comfortable, safe, and easy.
Care
A clean home means comfort and health. The service should therefore be attentive and safe.
Magic
The difficult work happens out of sight, while the result feels like an effortless transformation.
Let’s clean upto free up your time.
DustNinja gives you backtime
for life
for life
Visual identity
The cleaning service identity is built around the shape of a sponge
The symbol echoes the soft outline of a sponge. It can become a logo, frame, photo mask, dimensional material, or text container while remaining recognizable in every format.
01 / 08
Materials shaped by the symbol
One symbol.
A world of surfaces.
We turned the sponge symbol into a series of physical objects. Ceramic, wood, glass, stone, metal, and fabric convey the service's scope without a literal list of services.
Communications
A cleaning service that gives you time back
We kept the base calm and let color work through messages, photographs, and motion. The system stays friendly without becoming childish.
Stories system
Templates for different communication needs
The templates cover sales, reviews, before-and-after posts, process videos, products and services, slogans, reposts, and information. Brand colors, a wavy frame, and clear typography keep DustNinja recognizable.
Brand applications
The cleaning service identity across all applications
We brought DustNinja's character to uniforms, vehicles, tools, household objects, and its own cleaning product range. Each application makes the brand visible before, during, and after a clean.
The brand in motion
The DustNinja brand system in motion
The logo, shapes, colors, posters, and practical applications come together in a short animated story, showing how one principle holds across scales.
Digital / brand website
The cleaning service website extends the brand identity
We carried the platform into a complete DustNinja website, from the initial promise and booking flow to pricing, work stages, and trust in the team. Below is the brand's working landing page.
Project outcome
A cleaning brand that communicates its value before the first visit
We turned a new cleaning service into a connected system, from the brand's role and reason to choose it to its mark, communication, website, team uniforms, and products.
DustNinja speaks about cleanliness through what matters most to clients: time regained. Its vibrant identity makes the service clear, friendly, and memorable.
- Positioning and brand platform
- Semantics and messaging system
- Logo and visual identity
- Brand book and usage rules
- UX/UI and complete website
- Digital communication system
- Service applications and product range
Next project
Need a brand that explains your business's value?
Let's discuss the challenge, find the right starting point, and define the scope of work.
Discuss a projectPhone+7 921 791-93-18
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street
Atlantic City, 126B Savushkina Street