Identity · web · wayfindingSt. Petersburg · 2019

Healthcare network identity

The right tone
for a medical network

We developed an expressive, approachable brand system, from the mark and graphics to the website, applications, and clinic wayfinding.

Brand systemOne symbol, many forms

The brief

The name sets expectations. Design sets the right tone.

Euro cityclinic is a multidisciplinary medical center in St. Petersburg. The Latin lettering and the words euro, city and clinic establish a distinct stylistic direction before the first visit.

We wanted to strengthen those associations and make the brand's message precise. Here, design acts as nonverbal communication, like tone of voice, facial expressions, or gestures.

The system needed to be contemporary and memorable without feeling cold: a friendly, communicative, attentive brand.

Euro cityclinic visual system in a clinical laboratory — The brand mark becomes part of the medical environment and its communication

The connecting element

The letters e and c and the + sign come together in one symbol

The symbol became the visual focal point, recognizable both as a whole and in fragments.

Meaning and geometry of the brand symbol

Visual identity

The symbol becomes texture, interface, and rhythm

Its elements scale and crop to bring applications into one recognizable system.

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Euro cityclinic palette, buttons, and navigation elements — Color and interface details continue the mark's geometry

Euro cityclinic social media graphics — Social media system

Expressive, memorable design. A friendly, communicative character.
Brand character

Brand applications

One system for medical and everyday objects

The graphics maintain a clear hierarchy on bottles, patient cards, business materials, and advertising.

Euro cityclinic bottle, promotional cards, and pen — Medical bottle, communication cards, and branded pen

Euro cityclinic card on a wooden surface — First appointment card

Wall clock with Euro cityclinic graphics — The mark as an independent graphic surface

Website UX/UI

The website continues the brand language rather than placing a new interface over it

We translated the symbol, palette, and communicative character into a single-page digital experience.

Single-page websiteClinic information, services, map, and contact forms follow one clear journey.

Euro cityclinic mobile website, first screen

Euro cityclinic mobile website, service page

Euro cityclinic branded publication and mobile screen — Editorial application and mobile interface

Project outcome

The brand mark became a unified voice for the medical network

Euro cityclinic gained a system with its own tone: contemporary, light, and friendly. One recognizable symbol anchors the brand instead of unrelated medical imagery.

It works consistently across identity, digital, communication, and wayfinding, from a small icon to the entrance design.

Visual communication concept
Logo and brand symbol
Brand palette and graphic system
Business and advertising applications
Single-page website design
Mobile version and interface elements
Wayfinding system
Entrance and treatment room design

Project scope

GORYANIN BROTHERS × Euro cityclinic

IdentityBrand symbol, palette, graphic system, and usage guidelines.

Digital and communicationWebsite, mobile version, advertising formats, and brand applications.

WayfindingFacade, entrance, room doors, and orientation elements within the clinic.

The first conversation

A medical brand needs precision and the right tone

Tell us about your clinic, network, or service. We will find the right starting point: the platform, overall system, digital, or wayfinding.

Discuss your challenge

Telegram@goryanin_a↗Emaildesign@goryaninbrothers.ru↗

Phone+7 921 791-93-18

OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street

The right tonefor a medical network

Finemedic

A medical brand needs precision and the right tone

The right tone
for a medical network