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Identity · web · communicationSt. Petersburg · 2016

GreenDay

International environmental festival

One green stripe connects the city, university, and people.

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Context

Environmental festival identity

GreenDay is an international environmental festival at Peter the Great St. Petersburg Polytechnic University. The graphics were developed in line with the university's visual identity.

A festival identity works within a short time frame and serves specific communication needs: explaining the program, bringing participants together, and making the event visible in the city.

GreenDay branded exercise bike
Festival energy · GreenDay exercise bike

Visual identity

The stripe turns different applications into one story

The GreenDay logo combines a black wordmark with a green stripe. The stripe runs through advertising and informational materials, connecting them through a shared idea.

This approach makes any application stand out without always repeating the logo, while preserving a connection to the university's visual language.

GreenDay logo with green stripe
Primary and extended GreenDay logo versions
Symbol and brand stripe
Green
#47E25AGraphite
#2E2F37White
#FFFFFF
Poster series for the GreenDay international environmental festival
Poster system · one stripe, different messages

Digital

The website turns a complex program into a clear journey

One page brings together the program, speakers, partners, map, and registration. Contrasting green and graphite blocks make the structure easy to scan while retaining the identity's character.

greenday.spbstu.ru
Admission
GREENDAY International environmental festival

Free admission —
just register!

πPOLYTECHSt. Petersburg
Polytechnic University
Peter the Great
  • ▰Educational programspeakers from around the world
  • ♧Cycling eventstart at Palace Square
  • ✹Project competition32 teams
  • ✪Festival zoneevents

Saturday / October 1, 2016

Environmental
festival hosted at
Polytechnic
University

  • Science and technology exhibitions
  • Environmental organizations
  • Eco-campus project competition
  • Workshops
  • Engineering competitions
  • Contemporary art exhibitions
  • Art installations
  • Music and sports events
  • ▰World-class seminarsspeakers from around the world
  • ♧Cycling eventstart at Palace Square
  • ▰Electric trolleystation opening
  • ▤Schedulemake your plan
Opening of the electric
charging station
EV charging station
Cycling event
start at Palace Square
Square
Participant in the city cycling eventCyclists at the start
Festival speaker
International
scientific and practical
conference
1Paul FeigPaul Feig
Paul Feig
2Robert PatrickRobert Patrick
Robert Patrick
Clean energy seminar
Seminar on
clean energy
Ben Foster
3Ben FosterBen Foster

Association president
“Green Energy”

Conference

Key partners

Make sustainability your
competitive advantage!

For the first time in Russia, the event's key partner, the Danish Cultural Institute, will hold an electric vehicle parade and exhibition and the CO₂ Green Drive city cycling event. They are part of the major international Eco-Mobility — Creating an Accessible and Safe Environment project, carried out with the Leontief Centre.

CO₂GREENDRIVEDANSK
KULTUR-
INSTITUTDANISH
CULTURAL
INSTITUTE

Social media

VK▶♥

Sponsors

GAZPROMSt. PetersburgintelST.
PETERSBURG

Program

Electric vehicle parade and exhibition11:00 – 18:00Park

Cycling event11:30 – 13:00Citywide

International research and practice conference9:00 – 16:00Research and Innovation Complex

International educational programSeptember 26 – October 2Research and Innovation Complex

Informal discussion / experience-sharing area12:00 – 16:00Tent No. 1

Project competition10:00 – 16:00Research and Innovation Complex

Family area12:00 – 18:00Tent No. 4 and adjacent outdoor area

Food courts and souvenir stalls12:00 – 18:00Three combined venues around the festival perimeter

Our supporters

‹GAZPROMintelST. PETERSBURG›

Contact

VK▶♥◎

Research Building, 29 Politekhnicheskaya Street, St. Petersburg, Russia

BIP@SPBSTU.RU(812) 248-92-55

Map

WCWCWC Admission

Contact us

If you have questions about the event, we will be happy to answer them

GreenDay website on a tablet and smartphone
The interface maintains its composition across screen sizes

Applications

From posters to vehicles, one connecting line

The brand stripe scales without unnecessary visual noise. It works on objects, clothing, street posters, and vehicles.

White GreenDay notebooks with green elastic bands
Notebooks
White sweatshirt with the GreenDay logo
Team clothing
GreenDay posters in the city
Urban communication
Electric vehicle with a GreenDay branded wrap
Electric vehicle · branded wrap

Festival

The system moved beyond layouts to become the event environment

The identity accompanied an international conference, city activities, and a music program. The green line remained recognizable both on stage and across the festival grounds.

GreenDay international festival participants on stage
GreenDay & CO2 Green Drive · St. Petersburg
GreenDay participants by the Rostral Column and the festival opening
Festival opening
GreenDay music program
Music program

Outcome

A short event gained a complete, recognizable identity

Logo, stripe, website, urban applications, and venue design work as one visual system, from the first announcement to festival day.

  • Logo and identity
  • Poster system
  • Festival website
  • Urban applications
  • Event design

The first conversation

An event needs its own visual thread

Tell us about your challenge. We will build a visual system that maintains a consistent presence across the city, digital channels, and the event itself.

Discuss your challenge
Telegram@goryanin_a↗Emaildesign@goryaninbrothers.ru↗
Phone+7 921 791-93-18
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street