One standard
for
showrooms
We developed standard interiors and a practical guide for HÖRMANN Russia partners, from the space and signage to team appearance.
Challenge
Bring a space into a clear system
HÖRMANN partners operate in spaces of different sizes, but every showroom must present the brand recognizably and help sell a complex product.
The need was practical: ready-to-use floor plans, interior renderings, furniture and equipment selections, and guidelines for showroom design and maintenance.
Standard solutions
Three sizes.
One spatial logic.
For each format, we defined the placement of workstations, waiting areas, demonstration samples, advertising, and storage. The solutions can be adapted without losing the brand's overall character.
Guidelines
Showroom design and furnishing guidelines
The guide explains how to choose premises, design walls, floors, ceilings, and lighting, and position display equipment, wayfinding, and brand applications.
The recommendations cover practical details, including showroom maintenance and staff appearance.
The system at scale
The rules extend to every application
One document brings together brand elements, equipment, advertising materials, outdoor structures, and wayfinding. Partners do not need to redesign every touchpoint.
Communication
The system extends beyond the showroom
Folder, outdoor advertising, sign, lightbox, and clothing layouts maintain a consistent identity indoors, outdoors, and in staff interactions.
Outcome
Partners receive a clear plan for opening a showroom
A shared standard saves launch time, helps avoid common mistakes, and creates a recognizable HÖRMANN environment regardless of floor area or city.
- Standard interior design
- Showroom guidelines
- Brand element artwork
- Wayfinding and outdoor advertising
- Service and staff standards
The first conversation
We will build a standard that is easy to implement
Tell us about your space, network, or partner system. We will connect strategy, environment, and communication into a practical tool.
Discuss your challengeAtlantic City, 126B Savushkina Street