MonkeyTown
Science
with character.
We created a lively identity for the park at the Research Institute of Medical Primatology: serious in substance and free in tone.
01 · Idea
A monkey
behind a planet.
The mark combines two characters: a curious monkey and a planet that recalls the institute's primates taking part in space research.
The silhouette can be read in different ways: shy, sly, or playful. This ambiguity is what brings the symbol to life.
02 · System
The planet changes.
The symbol stays.
Different textures live inside the planet: leaves, space, water, fur, or an image of a specific event. The mark can adapt to a new theme without losing recognition.
03 · Applications
One character.
Many stories.
The system works from merchandise to wayfinding: the character remains recognizable while texture and color adapt to the task.
Outcome
The scientific foundation gained a clear, friendly visual language for a family audience.
- Identity
- Character
- Wayfinding
- Applications
The first conversation
We will build a system that can change
Tell us about the challenge. We will find an idea that carries the brand's character across every application.
Discuss your challengeAtlantic City, 126B Savushkina Street