Orange
Black

We created the visual identity, packaging for two products, and online store design for dietary supplements.

The brief

Moving beyond sports nutrition's visual clichés

Orange Black is a dietary supplement range for active, modern people. The brand needed a strong shelf presence that was easy to understand without the usual bodybuilder imagery or metallic effects.

We built the system on straightforward typography, contrast, and large product identifiers. The packaging gained an athletic character while remaining precise and functional.

Two Orange Black packages — Omega-3 and Q10 — Two products · one system

Brand system

Strength through direct contrast

An uppercase name and three core colors work like a sports uniform: black brings focus, white brings clarity, and orange brings energy and an immediate accent.

No visual clutter.
Just the name, product, and dose.

Orange
#ff5424Black
#171717White
#f4f3ef

Packaging design

A large index turns the ingredient into a symbol

The numeral 3 for Omega-3 and the Q10 designation for coenzyme become the primary identifiers. They are visible from a distance, while alternating light and dark treatments help distinguish the products instantly.

Orange Black Omega-3 box dieline with cutting and folding guides — Omega-3 box dieline

Orange Black boxes, front view — Front panels

Orange Black Omega-3 containers and box — Product packaging

Product range

Different in character.
Brought together.

Black and white designs form a pair. Together, the products read as one block, while orange side panels connect the system from every angle.

Orange Black Omega-3 box with an orange side panel

Orange Black Omega-3 box with a light side panel

Orange Black packaging viewed at an angle — Perspective

Orange Black packaging in perspective — Panel system

Orange Black bottle and sports ball — Sports context

Website UX/UI

The online store extends the packaging's visual language

On the website, large product images, concise arguments, and icons quickly explain ingredients and benefits. Black, white, and warm backgrounds preserve the packaging's contrast on screen.