PODIMIS · boutique interior · 2024

A boutique
on the Fontanka.

An intimate space
for discovering Italian
shoes and accessories.

PODIMIS interior: red textile ceiling, terracotta walls, sofa, chairs, and shoe shelving
Completed interiorPhotography by Anatoly Vasilyev

From an online store to the city

A place of its own
for PODIMIS.

Creating the boutique became the brand's next stage. In May 2024, PODIMIS opened on the Fontanka embankment, opposite the Ciniselli Circus, in P. N. Fokin's apartment building.

Here, shoppers can see shoes and accessories in person, try them on, and choose at their own pace. Retail displays sit alongside a sofa, armchairs, and a coffee table.

A place
St. Petersburg
5/2 Fontanka Embankment
Designed floor area
59,8
Opening
May 2024
PODIMIS lounge area rendering with textile ceiling and retail displays
Interior concept · visualization

Color, textiles, light

Soft folds.
A clear rhythm.

Layered red fabric hangs above the sales floor. Its folds contrast with the strict geometry of open shelving and long lines of lighting.

Terracotta walls, dark shelves, and upholstered furniture create a warm palette. Lighting highlights shoes and bags, leaving space in the center for trying things on and conversation.

Lounge and retail displays beneath a red pleated ceiling at the PODIMIS boutique
The textile ceiling unifies the retail and lounge areas
Open display shelving, checkout desk, and illuminated shelves
Retail display systemWall shelves and open racks for shoes, bags, and accessories.
Round fitting room with a red curtain, floor mirror, and ottoman beside shelving
A place to try things onA red curtain on a circular frame, a mirror, and a pouf extend the interior's textile theme.

Design foundation

Trying on
takes center stage.

An upholstered seating group sits at the center of the plan: a sofa, table, and chairs. Retail displays and mirrors line the perimeter. Circular fitting areas sit toward the back.

The furniture and equipment plan shows circulation, dimensions, and the relationship between all elements.

Original PODIMIS furniture and equipment plan with dimensions, two circular fitting areas, shelving, and lounge seating
Furniture and equipment plan · January 2024Enlarge ↗

Working on the space

From design
to opening.

We developed the interior design and visualizations, prepared construction documentation, selected furniture, and provided design supervision.

Interior design and design supervision
Svetlana Goryanina
Interior photography
Anatoly Vasilyev
Another view of the projectPODIMIS: brand and e-commerce