Construction Branding and Website: VSK BUILDING

Identity · website · copy · photography

Technically complex spaces in one brand language.

IdentityDigitalContent

IdentityBusiness print materialsWebsiteCopyProject photography

We developed the visual identity for VSK Building, a St. Petersburg construction company that designs, builds, and renovates buildings, creates engineering systems, and equips technically complex public spaces.

The company works with medical facilities, educational buildings, and infrastructure where construction quality directly affects people's safety. The new identity needed to reflect that level of responsibility.

Later, we designed and developed the entire website, wrote the copy, built stories around completed projects, and worked with photographer Anatoly Vasilyev to photograph them.

VSK Building branded materials, hard hat, business cards, and brochure — VSK Building brand system · print and working materials

Visual identity

Precise geometry.
Light and technology.

We built the system on a contrast of white and cool blue, disciplined lettering, and a modular mark. It connects construction logic, movement, and interrelated engineering processes.

The identity needed to work equally well on documents, construction sites, vehicles, and equipment—as an identification tool rather than decoration.

Connection

Two directional forms come together in one symbol, like different disciplines within one project.

System

The module scales from a small business card to vehicles, wayfinding, and digital interfaces.

Precision

A cool palette and clean typography support the image of a responsible, technology-driven company.

Primary logo versions

Business cards · die-cut symbol

VSK Building stationery — Business stationery

VSK Building envelopes and folders — Envelopes and folders

VSK Building brochure — Corporate brochure

VSK Building radio and presentation materials — Tools on site

VSK Building branded packing tape — Packaging tape · operational labeling

VSK Building graphics on a construction van — Company vehicles

VSK Building flag on-site — Identity on site

VSK Building key ring on a stone surface — Corporate gift

VSK Building letterhead — Branded letterhead

Full website development

A website that explains the company's work

We developed the complete VSK Building website: architecture, interface, responsive system, copy, and case study structure. Large typography, a dark environment, and a precise grid define its visual language.

The first screen turns the brand symbol into a living object. Below, the full home page works inside the case study, scrolls in its own window, and does not depend on an external website loading.

vskbuilding.ruOpen website ↗

Copy and content

We demonstrate the company's experience through completed projects

We rebuilt the company's language around concrete outcomes: what was done, in what context, and which problem each building solves. This makes engineering expertise understandable without advertising noise.

The website demonstrates the company's scale through projects, details, and accountability rather than simply describing it.

Light-filled atrium of the Polytechnic University press center — Polytechnic University press center

Public space in the admissions department of Leningrad Regional Clinical Hospital — Leningrad Regional Clinical Hospital · admissions department and public space

LOKB main entrance and admissions department after renovation — Leningrad Regional Clinical Hospital · entrance and admissions department

Outpatient Clinic No. 120 reception area — Outpatient Clinic No. 120 · reception

St. George Hospital corridor after emergency work — St. George's Hospital · restoration work

LOKB engineering equipment and air ducts — LOKB · engineering systems

Operating suite at the Interior Ministry medical unit hospital — Ministry of Internal Affairs Medical Unit · operating suite

LOKB training center with glass partitions — LOKB · training center

Gatchina Hospital outdoor wayfinding elements — Gatchina Clinical Multidisciplinary Hospital · wayfinding

Maternity Hospital No. 10 lobby and entrance — Maternity Hospital No. 10 · entrance

Photography — Anatoly Vasilyev with the GORYANIN BROTHERS team.

We started with the identity and extended it into a complete communication environment. The mark, print, vehicles, website, copy, and photography now speak the same language.

The system needs no separate “branding” layer: it is embedded in the company's everyday work, from first contact on the website to the team's presence on a construction site.

Brand mark and logo
Color and typography system
Business print materials and working applications
Website architecture and design
Responsive interface development
Case study copy and structure
Photography of completed projects

Project team

GORYANIN BROTHERS × VSK BUILDING

GORYANIN BROTHERSVisual strategy, identity, art direction, website, copy, and content system

Anatoly Vasilyev × GORYANIN BROTHERSPhotography of completed projects

The case study shows VSK Building identity materials and the current website.

The first conversation

A brand should work beyond presentations

Tell us where your company's image no longer reflects its work. We will start with the challenge and build a system that holds up both online and on site.

Discuss your challenge

Telegram@goryanin_a↗Emaildesign@goryaninbrothers.ru↗

Phone+7 921 791-93-18

OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street

Identity, website, and materials about the company's work