YouSUSHI
One letter.
A complete brand.
We created the name and visual language for a new sushi chain from scratch: concise, recognizable, and ready to move fast.
01 · Name
Yu means
your sushi.
In a category crowded with similar names, we built the brand around a single letter. The Russian “Yu” sounds like “you”: short, personal, and free of misleading associations.
The name combines Cyrillic with the international word sushi; we turned the letter itself into a compact red symbol.
02 · System
Fast service with character
The concept combines fast-food convenience with a classic restaurant atmosphere. A red symbol works like a seal, while warm natural materials give the food a sense of character and quality.
03 · Applications
From menu
to delivery.
The mark works equally well on a small business card, team uniform, packaging, and city advertising. The system stays simple and visible at every touchpoint.
Outcome
A one-letter brand gained a complete language for the restaurant, delivery, and digital services.
- Naming
- Identity
- Menu
- Packaging
The first conversation
We'll find a concise idea for a big brand
Tell us about your challenge. We will create a name and system that are recognizable on any application.
Discuss your challengeAtlantic City, 126B Savushkina Street