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Identity · packaging · 3D modeling · production

SPK / 18

Prigorodny agricultural cooperative

Premium packaging for a product with character.

IdentityPackagingPhotographyProduction
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The brief

Identity and branded packaging for a cheese dairy

Category researchLogo and monogramGraphic systemPackaging concepts3D modelingPhotographyProduction preparation and manufacturing

The Prigorodny cheese dairy needed an identity that conveyed product quality before the first taste and worked equally well for everyday purchases and gifts.

We started with a monogram and built two connected systems around it. The dark premium line relies on materials, tactile qualities, and restrained graphics. The standard line distinguishes varieties through color and individual symbols.

We took the work from concept and 3D models to layouts, photography, and a production run in oak, ceramic, and cardboard.

2packaging lines: premium and standard
8variety symbols within one system
4primary brand colors
2021Bronze Pentaward

The system's foundation

The SPK monogram became the cheese dairy's mark

Three uppercase letters form a compact symbol. It works on its own, inside a circular text border, and in a brand lockup with the name.

Prigorodny agricultural cooperative monogram
Brand mark
SPK monogram within a circular text border
Mark within a text border
Three versions of the Prigorodny brand mark
Symbol · brand lockup · circular version
Brand graphic symbols for different cheeses
Variety symbols and graphic rhythm

Color and typography

BLACKSILVER5265 C1235 C
GruyèreABRIL FATFACE · DISPLAY

The case study's editorial headings follow the GORYANIN BROTHERS system. Brand typography appears only within the identity and brand panel.

Premium range

Packaging in wood, ceramic, and cardboard

A premium product deserves packaging worth keeping. We built the system around weight, texture, and the sequence of opening, rather than decoration.

Premium Prigorodny Cooperative packaging in wood, ceramic, and paperboard
Premium system · manufactured production run and photography
Wooden cheese case with a leather label band
Oak case · leather strap · round label
Black ceramic case and cardboard cheese packaging
Black ceramic case · two pieces
Close-up of a leather label with embossing and brand graphics
Embossing, screen printing, and metal hardware
Oakgift case body
Leatherband and round label
Black porcelaintwo-piece case
FedrigoniBlack Pepper, 250 g/m²
PaperboardCrystal Pack, 250 g/m²

Packaging structure

From 3D model to manufactured production run

We developed the round case forms, prepared the cardboard prism dielines, and connected every structure to one graphic system.

Round gift packaging construction
Round case · construction and proportions
Triangular cardboard prism dieline
Triangular prism · flat layout

Standard line

Each cheese received its own color and symbol

For the everyday line, we retained the monogram and variety symbols while making products quicker to choose. Eight segments can form a complete circle, like a selection on a cheese board.

Eight triangular cheese packages arranged in a circle
Cheese variety system · design visualization
Standard packaging range for nine cheeses
Color helps distinguish varieties on the shelf · design visualization

Art direction and photography

Material becomes part of the product's image

The still-life series shows both the packaging and the gift experience: dark wood, black ceramic, leather, cheese, and wine form a unified composition.

Overhead view of the wooden case, cheese, and packaging
01 / Materials
Open wooden case with a wheel of cheese
02 / Opening
Premium packaging and cheese, overhead view
03 / Composition
Triangular paperboard prism beside cheese and a glass of wine
04 / Cardboard prism

01 / 04

International recognition

Bronze
Pentaward
2021

FOOD · B.13
LIMITED EDITIONS

Pentawards 2021 Bronze Award for Prigorodny packaging

Gift packaging for the private creamery won bronze at Pentawards, an international packaging design competition. In 2021, the jury reviewed over 2,000 entries from 60 countries.

Gift box of cheese for a private cheese dairy

Project outcome

Packaging communicates value before the first taste

We created a complete system for Prigorodny, from a monogram and cheese variety symbols to two packaging ranges, engineered structures, and product photography.

The premium series turns the product into a gift through its materials and the ritual of opening it. The standard line helps shoppers quickly distinguish varieties while recognizing the producer.

  • Logo, monogram, and brand lockup
  • Graphic element and eight variety symbols
  • Premium and standard ranges
  • Wooden and ceramic cases
  • Cardboard prism and labels
  • 3D modeling and technical layouts
  • Manufacturing the production run
  • Art direction and photography

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Phone+7 921 791-93-18
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street