Main wayfinding totem at Gatchina Clinical Interdistrict Hospital

3D map · outdoor wayfinding

Gatchina

Medical complex

Gatchina
KMB

A system connecting 11 buildings in one clear route.

The brief

One address, eleven different buildings

A large site and the lack of modern outdoor wayfinding made finding the right building difficult.

11buildings
2types of outdoor totems
1unified site map

We analyzed vehicle and pedestrian movement, created a 3D site map, and assigned each building its own number and color.

We placed totems with key directions along main routes and maps with building lists at decision points. Colored building numbers continue the same system.

3D map

The entire site becomes easy to read

The dimensional diagram preserves recognizable architecture, making the map easy to relate to the physical space.

3D site map and information notes for Gatchina Clinical Multidisciplinary Hospital
The map, color-coded building numbers, and department list form one system
0102030405060708091011

Signage system

Each totem answers a question at the right point in the journey

Select a type to see the original vector layout on the right, without rasterization.

Main wayfinding totem

Icons

Custom symbols for medical functions

Line icons integrate with the color coding and remain legible from a distance.

Color-coded building number 01
Color-coded building number 02
Color-coded building number 03
Color-coded building number 04
Functional medical pictogram
Directional icon
Functional equipment pictogram
Building icon
Complete outdoor totem system for Gatchina Hospital
Eleven color-coded routes and a family of wayfinding elements

Implementation

The designs work in the actual hospital environment

The photographs show installed totems and wayfinding across the complex.

Wayfinding totem on hospital grounds
Directional sign beside a hospital building
Wayfinding totem with site map
Gatchina Hospital outdoor wayfinding system
Directional sign along a route

Outcome

Visitors see the route, not the complexity of the site

The system guides pedestrians and vehicles from the entrance to the correct building.

We connected the 3D map, colors, numbers, icons, and a family of outdoor totems. Each element serves its purpose while the entire site speaks one visual language.

  • Route analysis
  • 3D site map
  • Color coding for 11 buildings
  • Pictogram system
  • Wayfinding totem layouts
  • Production-ready artwork

The first conversation

Wayfinding starts with a person's journey

Tell us about the site, buildings, and visitor flow. We will determine how to create a clear system.

Discuss your challenge
Telegram@goryanin_aEmaildesign@goryaninbrothers.ruPhone+7 921 791-93-18

OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street