Prostranstvo Variantov interior studio sign at the entrance

Identity · logo guidelines · digital

A brand for an interior studio working across styles

Brand challenge

Bringing different interiors together under one brand

A Space of Possibilities designs private and public interiors, furniture, and accessories. Its portfolio brings together classic interiors, contemporary architecture, and technology-driven spaces.

The studio needed a calm, recognizable identity that would complement its projects without limiting the team to one visual style.

A system for growth New scales, project types, or aesthetics without relaunching the brand.
Interior designer's workspace with drawings and a Prostranstvo Variantov catalog
Studio catalog · the brand system keeps the project in focus

Brand mark

Geometry that stands up to changing styles

The mark is built on 45° angles. It can suggest an architectural module, a house, or a sequence of possibilities; its meaning stays open while the form stays recognizable.

A Space of Possibilities brand symbol
01

Architectural module

A disciplined form connects projects of different character to one studio.

02

Open interpretation

The symbol does not depict a specific object, so it does not date with changing fashions.

03

At any scale

It remains legible on a business card, catalog cover, and digital interface.

Construction grid for the Prostranstvo Variantov brand mark
Symbol construction · guides at 45°

System guidelines

Keeping the symbol recognizable across every application

We defined proportions, clear space, minimum size, and light and dark versions. No effects, arbitrary outlines, or distorted geometry.

01Preserve proportions

The symbol must scale as a whole.

02Leave room to breathe

Clear space keeps the composition clean.

03Work in one color

The form needs no decorative effects.

04Do not compete

The identity provides a frame for the interiors themselves.

01#3B3441Depth and graphics
02#C9C5C2Architectural neutral
03#C6745DWarm accent

Brand texture

One diagonal unifies large surfaces

Large divisions of the surface extend the symbol's geometry and help build covers, bags, and digital compositions without a repetitive decorative pattern.

Identity in application

Identity in the studio's everyday work

The system extends to business documents, cards, catalogs, and packaging. Every application retains a calm character: material and content take priority over decoration.

Prostranstvo Variantov business materials
Business materials
Interior studio branded business cards
Business cards
A Space of Possibilities letterhead
Branded letterhead
Interior studio branded bag
Branded packaging
Catalog spread featuring a residential interior
01 / Private interiors
Interior studio catalog spread
02 / Spaces
Branded catalog spread featuring projects
03 / Projects

Portfolio website

A website that puts projects first

We built the website around the portfolio, services, process, team, and contacts. Large images retain their original proportions, while a calm grid makes projects easy to compare without visual noise.

Prostranstvo Variantov website on desktop and laptop computers
Responsive portfolio website system
Project grid on the A Space of Possibilities website
Project catalog
pvariantov.ru
Full project page on the Prostranstvo Variantov website

Scrollable project page

Project outcome

The identity connects the catalog, website, and project presentations

We brought the symbol, usage rules, palette, typography, business materials, catalog, and website into one system. It helps the studio confidently present projects of different scales and personalities.

The brand does not dictate the next interior's style. It makes the author visible, whether the project is a private home, public space, or piece of furniture.

  • Brand mark and logo
  • Usage rules and logo guidelines
  • Color and typography system
  • Business print materials
  • Project catalog
  • Website architecture and design

Project team

GORYANIN BROTHERS × A Space of Possibilities

GORYANIN BROTHERSIdentity, logo guidelines, business material design, catalog, and portfolio website
Prostranstvo VariantovArchitecture, interiors, furniture, and product design shown in the portfolio
The case study presents identity materials and the studio's projects from the working archive.

The first conversation

Different business directions need one recognizable language

Tell us where your range, projects, or services have outgrown the company's image. We will start with the challenge and build a system that leaves room for the next step.

Discuss your challenge
Telegram@goryanin_aEmaildesign@goryaninbrothers.ru
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street