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Identity · guidelines · packaging · digital

ROYAL WEDDING / 21

ROYAL
WEDDING

A style that makes an impression at first sight.

Visual identityTaglinePackagingWebsite
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The brief

Identity for a premium wedding agency

Brand mark and logoTaglineVisual identityGuidelinesPackaging designBusiness and gift applicationsDigital concept

Royal Wedding is a premium wedding agency in St. Petersburg, operating since 2005. Its new identity needed to reflect an established reputation and work equally well in celebratory and restrained settings.

We created an image without showy glamour or false grandeur. It reflects the scale of the event, but personal feeling remains central: graphite, warm metal, white porcelain, and precise typography create contemporary luxury beyond short-lived trends.

We developed the system from a mark and tagline into guidelines, gift packaging, business materials, table settings, signage, and the agency website.

2005agency founding year
3elements in the brand lockup
2021Pentawards shortlist

Brand mark

Wedding agency logo: crown, wordmark, tagline

The brand lockup has three independent parts. They can be used together or separately while remaining recognizable at different scales.

  1. 01CrownA symbol of unity, reliability, and a promise
  2. 02Royal WeddingCustom rounded lettering without excessive decoration
  3. 03At first sightAn emotional touchpoint that reveals the brand's character
Royal Wedding brand symbol on chocolate gift packaging
The mark works as a large compositional element and a compact signature

Verbal identity

AT FIRST
SIGHT

“At first sight” is deliberately unfinished, inviting each person to supply the word “love.”

The first meaning speaks to the couple and their feelings. The second speaks to the agency: choosing the team for a major life event should feel right from the first meeting. The tagline connects an emotional promise with confidence in the service.

Premium Royal Wedding card with the brand tagline
The tagline becomes an application in its own right

Brand applications

Identity on packaging and business materials

The system changes intensity, not character. Graphite and silver are restrained, warm metal adds ceremony, and a white background keeps the identity light.

Royal Wedding brand application system
Complete application system
Royal Wedding business cards
Business cards
Royal Wedding stationery
Business stationery
Royal Wedding guidelines
Guidelines
Royal Wedding gift box
Gift packaging
Royal Wedding candle tube
Candle tube
Royal Wedding branded porcelain
Porcelain and table settings

Digital and space

Wedding agency website and sign design

In digital, we kept the same editorial logic: large photography, generous space, calm typography, and the brand symbol as a point of orientation. In physical space, the system works through proportion and material rather than decoration.

Royal Wedding agency website concept
Agency website concept
Dimensional Royal Wedding sign
Dimensional sign
Royal Wedding letterhead and typography
Letterhead and typography

Art direction and photography

Tactility over ostentatious luxury

Matte surfaces, metal, porcelain, flowers, and soft light convey the event's atmosphere through details.

Royal Wedding brand applications in a still life
01 / System
Royal Wedding branded table setting
02 / Table setting
Royal Wedding chocolate and table setting
03 / Gift
Royal Wedding card and wedding rings
04 / Details

01 / 04

Project outcome

A complete brand system for a premium service

We created an expressive yet restrained system for Royal Wedding. It works equally naturally on a chocolate box, business stationery, porcelain, signage, and a website.

The project was shortlisted for Pentawards in 2021. More importantly to us, the identity remains relevant years later because it is built on a clear idea and carefully balanced proportions, rather than a decorative device.

  • Brand mark and logo
  • The tagline At first sight
  • Color and typography system
  • Guidelines
  • Business applications
  • Gift packaging
  • Porcelain and table settings
  • Website and sign concept
  • Art direction and photography

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Discuss a project

Need a brand people trust at first sight?

Let's discuss your service's character and build a system that works from the first meeting to every detail.

Discuss a project
Telegram@goryanin_a Emaildesign@goryaninbrothers.ru
Phone+7 921 791-93-18
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street