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Naming · identity · web

Telecommunications · Leningrad Region

We created an internet provider's name and visual system, from the logic of the mark to the website and communication materials.

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The brief

An internet provider for new neighborhoods

Scrollnet is a telecommunications company operating in the Leningrad Region. We created its new brand image for young families buying homes in modern residential developments.

We first defined who the brand speaks to. Audience characteristics informed the communication tone and visual language.

The brand needed to be clear, friendly, and memorable: technological without feeling impersonal.

NamingLogoVisual identityPaletteIllustrationsWebsite UX/UI
Scrollnet brand system across digital and print applications
Naming, logo, brand palette, and digital interfaces

Naming

A name with movement built in

We formed the name Scrollnet from two ideas: scroll — scrolling a page and net means network. Together, they form a simple digital metaphor connected to a familiar online action.

Scrolling Network

Brand mark

Scrolling became a symbol

The logo is built around the Scrollnet wordmark. A stylized double L expresses the movement of scrolling and extends the name's meaning.

Scrollnet typography and interface elements
Typography and interface elements
Scrollnet logo color variations
Logo color variants

Illustration system

Services gained a visual language of their own

We created a series of illustrated scenes for Scrollnet. They explain digital services through familiar everyday situations and keep the brand recognizable across formats.

Scrollnet illustration: home internet
Home internet
Scrollnet illustration: interactive television
Interactive television
Scrollnet illustration: city connectivity
City connectivity
01 / 03
Animation of the Scrollnet logo, illustrations, and screens

Website UX/UI

The identity continued on-screen

The website design brings together the logo, brand palette, illustrations, and interface elements. The digital environment became a direct extension of Scrollnet's personality.

Scrollnet website design and service illustrations
Screen and service scene system
Long-form Scrollnet website page
Main website page design

System in use

One character across formats

We showed how the brand language moves from screens to stationery, presentation materials, and corporate clothing. Every format retains the brand's color, mark, and friendly tone.

Scrollnet presentation materials
Presentation application
Scrollnet brochure against a city backdrop
Information brochure
Scrollnet branded folder
Business stationery
Scrollnet corporate uniform
Corporate uniform

Project outcome

From name to digital environment

Naming, symbol, color, illustrations, and web design revolve around one idea: clear movement within a network.

Every element develops the name's meaning and helps Scrollnet speak in one visual language.

  • Scrollnet naming
  • Tone of communication
  • Logo and double L
  • Blue-green palette
  • Illustrated scene system
  • Website UX/UI
  • Brand application visualizations

Project scope

GORYANIN BROTHERS × Scrollnet

MeaningNaming and communication character guidelines.
IdentityLogo, palette, gradient, and visual system guidelines.
DigitalIllustrated scenes and website design.

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The first conversation

A digital service needs a clear name and a lively character

Tell us what your brand needs to explain and change. We'll find the right idea, build a visual language, and extend it into interfaces and communication.

Discuss your challenge
Telegram@goryanin_a↗Emaildesign@goryaninbrothers.ru↗
Phone+7 921 791-93-18
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street