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Woodworking production · 2019

STEK

Value across generations

We refreshed the manufacturer's identity, from strategy and symbol to website, illustrations, and photography.

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The brief

Show modern production without losing the value of craftsmanship

STEK produces furniture, architectural woodwork, and turnkey interiors. The company needed a cohesive image for business communication, its production environment, and its website.

We began by rebuilding the visual identity and brand language. The aim was to connect the precision of modern equipment with the experience of people who know the material and stand behind the result.

The project included visual identity, production process illustrations, website, system guidelines, and manufacturing photography.

PositioningIdentity13 illustrationsWebsite UX/UIPhotographyBrand guidelines

The unifying idea

Value
of every generation

A well-made object lasts beyond a single season. It preserves the material, the maker's work, and its personal significance, which endures over time.

This idea became the foundation of the brand system: calm, precise, and designed to last.

Brand system

A precise foundation and generous white space

The wordmark consists of four letters with a distinctive K. Restrained typography, a linen background, and a contrasting palette create a calm, professional identity.

STEK brand system: logo, tagline, palette, and typography
Logo, descriptor, brand palette, and typography
#382E2CPrimary
#8E847DWarm gray
#EFEEEAPaper
#C18669Wood
#B85241Accent
#B5E1F9Air
#799942Production

Production process

Thirteen illustrations form a clear journey

For the website, we illustrated STEK's actual machinery and equipment. The illustrations show the production principle: modern technology supports craftspeople rather than replacing handwork. Every object still begins with human experience and skill.

01Sliding table saw
02Lathe
03Edge banding machine
04Wide-belt sanding machine
05Machining center
06CNC milling and engraving machine
07Edge gluing machine
08Sliding table saw
09Spray and drying booth
10Woodworking bench
11Hydraulic hot press
12Tilting-spindle shaper
13Automatic polishing and sanding machine

Website UX/UI

Production shown as a sequence of decisions

The website connects the company story, catalog, process diagram, and completed interior examples. Equipment illustrations show different operations as one process.

Archived 2019 STEK desktop website design with the production process Responsive STEK website
Archived design · 2019
STEK website catalog animation

Catalog and production diagram in motion

Manufacturing photography

Precision visible in the hands, material, and process

Photography became a distinct part of the brand language. We showed a real sequence of work, from equipment setup and machining to finishing by hand.

Craftsperson working at a woodworking machine in the STEK workshop
A craftsperson at work
Specialist cutting a wood panel on a sliding table saw
Cutting the material
Multi-spindle CNC machine carving a series of wooden parts
CNC machining
Turning a wood blank with flying shavings
Turning
Craftsperson sanding a carved wooden part by hand
Hand finishing
Woodworking chisels and carving tools in the workshop
A craftsperson's tool
01 / 06

Brand applications

Brand book and color series of folders

The guidelines established the brand system's rules. A separate series of colored folders was designed for different types of materials.

STEK brand book with a dark branded cover
Brand guidelines
Color series of STEK branded folders
Material color coding

Project outcome

One identity connected craft, production, and digital

We built a calm, lasting system where modern technology complements human experience. The mark, palette, illustrations, photographs, and website speak with one voice.

The project presents manufacturing through a clear work sequence, from equipment and materials to the finished result.

  • Positioning and unifying idea
  • Logo and brand system
  • “Value across generations” tagline
  • 13 equipment illustrations
  • Website UX/UI and responsive layouts
  • Manufacturing photography
  • Guidelines and application system

Project scope

GORYANIN BROTHERS × STEK

BrandPositioning, core idea, logo, tagline, palette, and system rules.
DigitalWebsite architecture, UX/UI, and responsive layouts.
ContentProduction process illustrations and manufacturing photography.

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The first conversation

A manufacturing brand needs a system visible in its work

Tell us what you create and how your process works. We'll find the right idea, build a visual language, and connect it to real touchpoints.

Discuss your challenge
Telegram@goryanin_a↗Emaildesign@goryaninbrothers.ru↗
Phone+7 921 791-93-18
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street