Digital · international logistics · 2018

Global
Forwarding

We designed and built a single-page website that explains complex project logistics through color, technical graphics, and motion.

ConceptUX/UILayoutResponsive designLaunch
View case study

The brief

Show the engineering complexity of shipping without an overloaded corporate website

SGF Global Forwarding handled international transport of heavy and oversized equipment for the oil and gas, wind energy, and mining industries.

The task was not a simple business-card website, but a coherent one-page story: who leads the project, how a multimodal route is planned, where the risks lie, and what distinguishes sea, rail, heavy road transport, and air.

We developed the design concept and responsive interface, coded the page, and populated it with client content. The website's structure makes complex logistics understandable.

01Architecture

Six meaningful screens rather than a set of disconnected services.

02Interface

A high-contrast system for different industries and transport modes.

03Motion

Sliders, hover states, and scroll-linked graphics.

04Responsive design

A complete experience for desktop, tablet, and phone.

Interface system

Color separates the scenarios. The grid organizes complex content.

Source Sans Pro, a disciplined modular grid, and three signal colors define the website's language. Red tells the company's story, orange distinguishes industry solutions, and blue unifies international transportation.

SGF Red#E20613
Project Orange#FFB200
Freight Blue#0066B3
Technical Black#090909
Source Sans ProAa

Typography does not compete with technical photographs and diagrams. Large headings guide the reading journey; compact text explains operational details.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 / & →

Working reconstruction

The website itself is the case study's main exhibit

We reconstructed the final SGF version from desktop, tablet, and mobile designs, original SVGs, photographs, and a recording of the working page.

Scroll the website inside the window, switch the sliders, and explore four transport modes. The interface adapts to the window size.

sgf.globalforwarding · reconstructedOpen separately ↗

Motion as explanation

The equipment moves as sequentially as cargo along a route

Animation serves a purpose: it distinguishes transportation methods, supports transitions between sections, and makes the technical process readable.

Animation of SGF's four international transport modes
Sea · rail · heavy road transport · air
Linear technical illustration of an SGF heavy transport combinationScrolling controls the path of a large illustration

Responsive system

One sequence, three interface scales

On tablets and phones, the site does not become a miniature desktop copy. Modules rearrange, color blocks retain their order, and fixed navigation becomes a full-screen menu.

Complete page and mobile screens of the SGF Global Forwarding website
SGF desktop page and mobile experience

Project outcome

The corporate website works like a map of a complex project

SGF gained a responsive page where structure, color, and motion guide visitors from the company's specialization to specific transport services, quality control, and customs clearance.

The case study shows how digital can explain a B2B service through a clear sequence of actions and real project materials rather than abstract promises.

  • Single-page website design concept
  • Information architecture
  • Desktop, tablet, and mobile UX/UI
  • Technical SVG illustrations
  • Sliders and scroll-based motion
  • Front-end development and content population
  • Launch preparation

Project scope

GORYANIN BROTHERS × SGF

Concept and UXSingle-page storytelling structure, section flow, and interaction logic.
Digital designGrid, typography, website color system, responsive layouts, and menu states.
ImplementationFrontend development, interactions, supplied content integration, and launch preparation.

The first conversation

Complex B2B products can be explained clearly

Tell us what the client needs to understand and what action they should take. We will build the journey from structure and copy to interface and launch.

Discuss your challenge
Telegram@goryanin_aEmaildesign@goryaninbrothers.ru
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street