Elements of the brand systemSTEK · 2019
Wooden art object inspired by an early racing car
Loading the 3D model

Branded object concepts

Objects by
STEK

Two objects for key partners and clients, from idea and construction to 3D models and presentation materials.

The brief

Extend the brand into objects worth keeping

STEK creates deluxe wood furniture and interiors. The branded objects were conceived as special gifts for key partners and clients.

The task was to convey high-quality manufacturing, respect for materials, and brand values, without relying on generic catalog merchandise.

We developed two independent concepts: a wooden art object inspired by an early racing car and elegant clothes hangers for a home wardrobe.

Creative concept3D modelsConstructionMaterialsDrawingsCG visualizations

Concept 01

Speed, built from wood

The first object is a wooden art piece inspired by the Ferrari 125 F1, one of Scuderia Ferrari's early racing cars. Its sporting form connects history, craftsmanship, and STEK's manufacturing precision.

Model dimensions155 × 90 × 50mm
Primary materialWoodhand finishing
PresenceConcept3D + drawings
CG visualization of the STEK wooden art object in an interior
Object in an interior setting · CG visualization
3D product rendering of the wooden art object
Product rendering

From image to construction

The model defines the form, dimensions, and assembly

We translated an emotional reference into a designed object: defining proportions, dividing the model into structural parts, and preparing files for further development.

  • body and base
  • two wheel sizes
  • metal connections
  • dimensional drawing

Concept 02

An everyday ritual becomes part of the brand

The second concept is an elegant clothes hanger for a home wardrobe. It continues the idea of longevity and turns an everyday action into a calm, tactile ritual.

CG visualization of STEK branded hangers
Loading the 3D model
445 × 163 × 50mm
CG rendering of STEK branded coat hangers in a dressing room
Hangers in an interior setting · CG visualization

Work process

One process for two different objects

Each idea followed the same sequence: from meaning through construction and materials to 3D visualizations, drawings, and a concise presentation.

  1. 01Idea
  2. 02Construction
  3. 033D model
  4. 04Materials
  5. 05CG
  6. 06Brochure
Concept presentation sheets for the STEK wooden art object
Art object concept
Presentation sheets for the STEK branded hanger concept
Coat hanger concept

Project outcome

Identity expanded beyond graphics

The two concepts showed how STEK's values can live in objects through materials, precise construction, and attention to everyday experience.

This case study presents design concepts and CG visualizations. Serial manufacturing of the objects was outside the stated scope.

  • Two creative concepts
  • 3D product models
  • Construction and dimensions developed
  • Material selection
  • Drawings and design files
  • CG visualizations
  • Presentation brochures

The first conversation

A strong brand is recognizable even without its logo

Tell us what object, packaging, or environment should extend your brand system. We will find the right idea and develop it into a working design.

Discuss your challenge
Telegram@goryanin_aEmaildesign@goryaninbrothers.ru
OfficeSt. Petersburg
Atlantic City, 126B Savushkina Street