Art direction
Image, visual concept, and quality criteria.
Co-founder · art director
Evgeny Goryanin
Identity, packaging, UX/UI, digital, and brand visual systems.
I turn the strategic foundation into a recognizable language, present creative solutions personally, and maintain art direction throughout the agreed project stages.
01 / Approach
Strategy should become a working visual system.
A visual solution does not begin with choosing a style. First, we define the brand's position, audience, personality, and criteria. Then I translate this foundation into a language that works across packaging, websites, advertising, and space.
For presentation and corporate websites, I can handle both design and implementation. For complex digital products, I lead UX/UI and creative direction, while specialist developers handle the underlying development.
System
Identity, packaging, practical applications, and development guidelines.
Digital
UX/UI, website visual logic, and the connection between interface and brand.
02 / GB projects
Selected projects I contributed to.
PODIMIS
Art direction, identity, applications, UX/UI, and online store design.
Interior by Svetlana Goryanina; technical development by external specialists
OCTO
Identity, graphic system, packaging design, and architecture.
Production and retail launch by the client's team
RUEPORTE
Art direction, identity, website, and interactive development documents.
Strategy, name, and language by Alexander Goryanin
ORBIT360
Identity, digital direction, and architectural concept with Sergey.
Concept for a future cultural hub, not a completed building
GIC CANADA
Art direction, restyling, identity, advertising system, and web design principles.
Interior by Sergey; technical implementation by the client's teamContact
Strategy, design, and implementation are discussed together.
We begin the strategy conversation with Alexander. I join key meetings personally and present the creative work directly.
Discuss your project with Alexander